Good Industries · Startup Incubator
Move fast and make things.
A profitable venture studio. Nine bets on the board — one acquired, one past $1M in revenue.
Meet Reif.
E-commerce executive, turnaround CEO.
$100M+
Revenue as ecom exec
300+
Employees managed
2
Turnarounds
1
PE exit + buyback
Meet Reif
CMU / BYU-Hawaii · CIS, Accounting, Entrepreneurship
Ran $100M+ of e-commerce and 300 people through two turnarounds. Now building the tools I kept wishing existed.
LinkedInThe Good Project
Partner
Portfolio for good.
Q2 Investments
Turnaround Executive
Ran five brands.
Guardia One
Turnaround CEO
Built Shopify SaaS.
Qualtry
EVP Revenue
Scaled to $1.5M+.
Elevated Billing Solutions
Product Manager
Owned the backlog.
Overstock.com
Jr. Software Engineer/PM
Shipped production software.
$100M+ in revenue behind us. Not a billion yet.
What is a “pro-sumer”?
Paying for multiple Claude Max 20x's? We build for you.
People who have the money and need for better tools.
01
Technical enough to self-serve.
02
Pays for tools that work.
03
Buys utility, not fashion.
Our process
Talk to prosumers.
Build the fix.
Ship it. Keep what they pay for.
How we make money
$50K
to launch one product
1 in 10
actually works
$500K
to find the winner
$20M
what the winner's worth
40×
on the winner
Nine bets on the board.
Each built for about $50K. Each aimed at 1,000 paying customers.
Concept
Prototyping
Next up
Alpha
Next up
MVP
Paying customers
Acquired
Cancelled
Profitable today.
We run indefinitely on the current burn. The launch timeline above is already earning, from paying customers to an acquisition.
Get in touch.
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