01/Steam
gave us force
Good Industries
We mostly want to invent things.
Tools that help real people do real work better. AI is the best shot we've had at that in a long time, and we are not going to waste it.
What we do
Good Industries
We build technology. We put it in the hands of nurses, founders, teachers, operators — people doing things that matter. Then we see what happens.
If a tool we need doesn't exist, we build it. If a company we need doesn't exist, we build that too.
Capability
Each era builds on the one before, from steam to intelligence. AI is different: it can rebuild what came earlier, not only stack on top.
- 02/Engines
gave us motion
- 03/Electricity
gave us power
- 04/Computers
gave us calculation
- 05/The Internet
gave us connection
- 06/AI
gives us intelligence
Featured Systems
We build for the builders. We help the helpers. AI in the hands of people who do real work.
The builder
Who’s behind it.
Meet Reif
Carnegie Mellon / BYU–Hawaii
- Software engineer — Overstock.com
- Startup founder — Amazon Consulting — helping companies exit
I've been on the factory floor. I've run warehouses, survived a PE deal, done a buyback, and spent two years in the field doing humanitarian work. I started Good Industries because the gap between the tools that exist and the people who need them is still enormous — and closeable.
We are closing it.
— Reif
Operator history
The Good Project
Partner
Building a portfolio of companies aimed at relieving suffering — food, water, power, logistics, and the systems that hold everything together when things go wrong. Helping founders raise capital, go to market, and build the capabilities needed to scale.
ActiveFounder
Q2 Investments
Turnaround Executive
Led a portfolio of five personalization e-commerce brands: agiftpersonalized.com, qualtry.com, groomsshop.com, turninghearts.com, and loangifts.com. Oversaw operations, revenue, technology, and team across the full portfolio.
Turnaround Executive
Guardia One
Turnaround CEO
Founded and launched a Shopify shipping warranty SaaS. Built the product and listed it on the official Shopify App Store.
Turnaround CEO
Qualtry
EVP Revenue
Joined as PM, grew to EVP leading revenue and technology teams. Launched offsite channels (Amazon, Etsy, Jane) responsible for $1.5M+ in annual sales.
Sold to Private Equity
Elevated Billing Solutions
Product Manager
Captured requirements from six department directors and the executive team. Owned the product backlog and sprint planning across three concurrent engineering teams.
Product
On the floor.
Inside the operation.
People who have worked with Reif
“Reif helped steer Qualtry through a complex merger and a global pandemic. He can set vision at a high level and get scrappy in the weeds to execute.”
“Reif uses technology and automation to fix problems with an outside-the-box approach. He takes challenges head on and isn't afraid to roll up his sleeves.”
“Reif has a knack for understanding complicated processes and designing systems that streamline them and make them more efficient.”
“Reif is resourceful and has a knack for leveraging automation and technology to improve systems and processes.”
“Reif possesses exceptional strategic vision and an impressive ability to navigate complex business challenges.”
Brock Klemetson
Gift Homie
“Reif is scrappy, extremely hardworking, and has a knack for making big things happen with very limited resources.”
Stephen Kunz
Marketing Account Manager, Weber Associates
“Reif is entirely comfortable wearing many hats, adapting to various roles with ease and efficiency.”
Christopher Hamze
Owner, Izzi's Gym
The Studio
Our offices, on campus.
Colocation is differentiated access. You work side by side with senior engineers and growth teams.
Join the fund
Limited partners gain access across our inventions, portfolio investments, and broker infrastructure. Stay aligned as ideas prove out in the lab, mature in The Studio, and ship in the field.
Lab
Prove early
Field
Ship where it runs
Contact
Building something that matters?
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